GWM Malaysia发布三年战略蓝图着重技术驱动增长、扩大SUV产品!

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GWM Malaysia发布三年战略蓝图着重技术驱动增长、扩大SUV产品!

GWM Malaysia在吉隆坡举行的年度媒体之夜上发布2026至2028年战略蓝图,为下一阶段成长前景奠定清晰方向,并再次强调该集团致力在马来西亚打造稳健且可持续汽车业务版图的长期承诺。 自进军马来西亚市场以来,GWM持续扩展产品阵容、积极强化经销商网络,并通过投资本地化建设能力深耕市场,稳步扩大了业务版图。2025年,该品牌全年销量接近5,900辆,写下按年177%的惊艳涨幅,充分表明其产品与经营策略已获得马来西亚市场的广泛认可与深度接纳。 展望2028年,GWM Malaysia设定了明确战略目标,冀望达到6%的市场份额、年销量6万辆,并欲跻身马来西亚十大汽车品牌之列,同时力争成为全马前三大的中国品牌。GWM Malaysia之所以能许下极具雄心的目标,背后是其一套以“技术领航”的战略。该品牌以技术为驱动力的发展战略,强调跳出短期价格战,致力在产品、基础设施和人才领域的持续投入,建立差异化竞争优势。 GWM Malaysia首席运营官Roslan Abdullah先生表示:“在GWM Malaysia,我们始终以建立长期汽车品牌为核心。凭借着卓越的工程实力、智能化平台、先进的安全技术,以及能创造长期价值的产品,在竞争中赢取信任。同时,不断扩大的全国销售网络,也为这一战略提供有力支撑。这种严谨的经营之道为本品牌的可持续增长和持久的客户信任筑就了坚实基石。”

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